Sometimes company people make things more difficult than they need to be.Take online marketing for instance. Marketing is quite easy when you get right down to it: discover the psychological value inherent in exactly what you sell and present it in a remarkable way that distinguishes you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have read our blogs, know that we recommend video as the best method to accomplish your marketing objectives.Delivering a memorable, differentiated message highlighting the psychological worth of your brand name. Follow the trends, and you know Video is spreading throughout the Web like wildfire.The problem is much of it is boring, boring, and pre-packaged.
Terrific Video Begins with Words
The very best location to begin is at the beginning, and everything begins with WORDS. We do not live in the Golden Age of Expression. The interaction era generated by the Internet and its social networks craze has actually produced a Tower of Babble. The eloquence, clarity and psychological effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by instantaneous messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or appropriate.
If you can't articulate your message in some significant way then you remain in trouble from the 'beginning.' You might think this is old-fashioned, but words DO have significance. The blurring and confusion of what makes marketing and sales different has actually led to a generation of entrepreneur and executives who can not produce or provide a finely crafted statement of who they are, exactly what they do, and why consumers should care.
You're Looking at the Wrong Details
There are endless short articles, stacks of analytical analysis, and countless essays and white papers on how company must utilize the Web to its benefit. The majority of business writing concentrates on high profile major corporations as the source of expertise and savvy business strategy. The problem is most of these big businesses are terribly run and creatively and intellectually bankrupt. A lot of are operating on past successes from a bygone period and consumer inertia. In the end, big business is about power and cash, not expertise and development. Are there exceptions, naturally, however the fundamental here is that you have to look more carefully at what really works and why that is unless you have endless stacks of money offered to bury your competitors and flood the airwaves with limitless repetitive drivel that leaks into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an amazing, ingenious video strategy that integrates the power of sight and noise to deliver a meaningful, unforgettable message based on the power of words.
The strategy has its origins with movement designers who took famous movie monologues and animated the words of the script to supply visual emphasis. It's a simple concept, but tricky to carry out, when done well, it's an effective technique for delivering a marketing message. It's a strategy that will access both the spoken and visual memory centers of your audience's brains and produce the brand recognition that is the goal of every marketing effort.
Why Kinetic Typography Works
Kinetic Typography penetrates the consciousness due to the fact that the dynamically provided spoken and written words act as mnemonic gadgets enhancing each other. The visuals alone will not make up for any deficit in the script. Your words create a language framework that specifies your brand; it creates the context within which you can interact with your audience, and it permits you to take ownership of those words therefore limiting your competitors' ability to feed off your marketing efforts. In other words, words have meaning, words can move you, move you to action, and isn't that what marketing is everything about?